Best Of Chicago 2009

Chicago Magazine
August 2009

Once Banana Republic´s senior director of merchandising and now an apparel industry consultant, Julie Watson offers deep and wide fashion knowledge without the standard fashion hauteur. "My job is helping women find their confidence," says Watson, 40, who charges $475 for four hours. Great style, she says, shouldn´t depend on one´s pants size or ability to pay top dollar chasing the latest trends. That means she´ll scour the racks at Ann Taylor Loft and J. Crew with as much energy as when she´s browsing the runway looks at Ultimo and Armani. Her clients range in size from 00 to 24 and include a 51-year old University of Chicago physician and a 33-year old stay and home mom. juliewatsonstyle.com